Roberlo ventures on the Puerto Rico market by opening a subsidiary

With more than 20 years of presence in the country, the leader in the automotive repainting and industrial sectors, decided to reinforce its commitment to the area by establishing a direct meeting point that brings closer to the customer, Roberlo’s technical, commercial, logistics and administrative services.

Roberlo had a strong presence and a high market penetration, being one of the main players in the sector and the subsidiary has allowed to increase this relevance and presence, through a closer and more effective service with the company's collaborators and the increase of logistics solutions thanks to the management of its own warehouse.

"Roberlo's commitment to our clients in Puerto Rico has led us to open up a more direct meeting point with clients," said the CEO Xavier Sagué before adding, "Puerto Rico has helped us grow and has always been an important market for us. At this time, it is necessary to demonstrate our commitment to the market”.

For his part, the director of Roberlo Puerto Rico, Jaume Bermúdez, has expressed his desire to continue “working side by side” with the country's collaborators, to maintain and expand the service level in the area. "It is worth noting the great acceptance our products have in the region, which have given the Roberlo brand great reliability among Puerto Rican body shops." Bermúdez commented.

With this new subsidiary, the company will continue to provide its wide range of products adapted to any requirement of the Puerto Rican market, as well as the latest innovations developed at the Crom Techno Center, Roberlo's R&D center.

This new international subsidiary of the company is once again an example of the commitment that Roberlo has made for the American market in recent years. The new subsidiary is added to the production plant the firm already has in Brazil and the other subsidiaries in the United States, Mexico, Argentina, Peru and Chile. Its strategy of internationalization and clear expansion has led to the opening of this new subsidiary, which is the 14th worldwide.