The CEO, Xavier Sagué, participates as a speaker at the 5th International CFO Congress.
Roberlo Color Center: an expanding project on a global scale
The recent openings are backed by exceptional international recognition of the Roberlo brand
Roberlo Color Center is the name of the exclusive distribution system that Roberlo is implementing internationally. These stores sell paints and solutions for the repair and refinishing of vehicles with the company image and where only products of this brand are sold. At the same time, the franchisee is offered the exclusivity of the territory or region where it is located.
Today, the company has more than 40 Roberlo Color Centers (RCC) set up and active around the world. Indeed, just a few days ago the inauguration of what would be the first store in India took place. The establishment is located in Meerut, in the state of Uttar Pradesh, about 80 kilometers from New Delhi. Following the success achieved in such a short time, the firm opened two more RCCs in recent weeks, one in Bhagalpur, in the state of Bihar, and the second in Ranchi, the capital of Jharkhand.
These openings are supported by exceptional Roberlo brand recognition in India, forged after seventeen years of presence in the country. The introduction of its color systems has meant that the company has been able to close the entire repair cycle with a wide range of quality products at competitive prices, a feature that enables customers of these stores to purchase ready-to-use colors for any repair.
New RCCs in South America
Of particular note, three new premises have been opened in Brazil in the last few months. Two of them in the state of São Paulo and one in Minas Gerais, in the municipality of Ipatinga. The opening of two more stores is also being finalized in Argentina, the country where this unique business model began and where today it is even more widespread.
Specifically, Central and South America are two of the geographic areas with the most RCC establishments. The firm is committed to this business model which is adapted to the needs of proximity, speed and availability of prepared colors that these markets demand. In the coming months, a significant number of new premises are expected to open.