Montana Colors opens subsidiary in Chile
In March 2020, the opening of Montana Colors' Chilean subsidiary was made official.
A strategic location that will allow us to reinforce both the brand's presence in the country and to speed up the service offered to our client Sodimac, a Chilean chain of construction, hardware and home improvement stores.
For this reason, the product portfolio initially defined for the country is oriented to DIY and handicraft consumers, although it is already planned to increase the range of available references to offer a wider range of products, thus expanding the brand's target public.
Despite the challenges posed by Covid-19, the evolution and growth of the Chilean subsidiary has been positive, with more than 25 Sodimac centers already using Montana Colors products.
The work carried out by Carla Cordero, responsible for operations and marketing in Chile; Beto Merino, Key Account Manager in Chile and the sales promoters is bearing fruit and, without a doubt, with the current trend, Montana Colors' presence in Chile will be much greater in the coming months.